Monday, November 28, 2016

Exist: 5.SEO your site

It was just a while back that you wanted to learn about all sorts of different stuff to create a website, to enter the virtual plane. And now look at yourself, you got yourself a website! You not just exist in the real world, but the virtual one too now. What if we told you, we can help you become a well-known celebrity here? Someone well known? That you could make it to the top pages of the search results on Google? Out of all the several thousands, no millions of results when someone searches something related to you, you would be on the top. Sounds fascinating, doesn’t it?


Now that we have your attention, it’s time to revisit one of the concepts we mentioned in the first tutorial, Search Engine Optimization, or SEO for short.

To refresh your memory, let me define SEO again:

SEO stands for Search Engine Optimization. It is a process of affecting the visibility of a webpage or a website in search engines like Google’s unpaid search results. The better search engine optimized your page or website is, the more on top it will be.

Now that we’ve seen what SEO is, let’s get to the part where we do it. Just follow these steps:

1)      Go to https://www.google.com/webmasters/tools/submit-url and submit your website address to Google. It will help place your site in Google’s server so that the next time someone searches something related to you, Google remembers that it also has to display your site.
2)      Now that Google knows we exist, we have to tell it who we are and when to show us. Obviously you can’t come up on a search result for pizza if your musician. For this, login to your site.
3)      Go to plugins -> Add new. In the search bar, type Yoast SEO.
4)      Click Install now on “Wordpress SEO by Yoast”. The plugin will be installed automatically.





















5)      After its installed, click on “Activate plugin”



6)      Now go to your posts and if you haven’t added any yet, there should be a sample post called “Hello World”.









7)      Scroll down the page and now you can see the SEO settings for this post.




















·         Snippet Preview: is how your post will appear in the search engine results.
·         Focus Keyword: is/are the main keywords in your post that will become the focal point of the search results. For example, the post contains the word “Hello World”. If your focus keyword is “World”, and someone searches for world, the search engine will pull out your website/webpage from its archive and display in the results. Your focus keyword should be something closely related to your post or page so that the results are accurate.
·         SEO Title: The title of your page/post that will appear in the search result.
·         Meta Description: This will be a really brief summary of your post or page, in less than 156 characters. That way users would know what this post/page is about when they search and will come to you if they find your Meta description convincing.

8)      Now that your page or post is optimized, its time for one final step. Go to Settings -> Permalink. Permalinks are the links of your site’s pages and posts. Change it to “Post Name” from “Default” and that is it.



















9)      Remember or write down on your arm if your memory span is like a goldfish, you would have to do this for every page, every post. Except for the permalink setting, which is permanent, Each new post or page will require to be optimized.


With that all said, we’ve come to an end for our Basic SEO Tutorial for our website. Next week will be the last tutorial of our “EXIST” series. Keep on practicing and as your homework, which you should do if you want to be the very best like no one ever was, make 10 posts or pages and SEO them. 
This is a very basic tutorial on different SEO techniques. For a more detailed tutorial on SEO-ing your site, stay tuned for more. There's a lot more where this came from...

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